Leadership

Ravi Ika, President and Chief Executive Officer

A noted entrepreneur and an innovator of disruptive business solutions, Ravi Ika founded RxAdvance in 2013 and serves as president and chief executive officer of the full service pharmacy benefit management (PBM) company. He launched RxAdvance to lower pharmacy, specialty and avoidable drug-impacted medical costs and achieve better outcomes, quality and compliance in the new era of value-based health care.

The RxAdvance platform Mr. Ika created from the ground up, the Collaborative PBM Cloud™, provides comprehensive automated services for all PBM administrative, clinical, specialty management, care stakeholder engagement, and compliance management functions. It does so in a way never before imagined in the PBM industry.

The Collaborative PBM Cloud™ combines pharmacy, medical, and lab information to deliver actionable intelligence. Prescribers receive this real time actionable intelligence at the point of care, pharmacists at point of sale, patients via mobile cloud and payers clinical and pharmacy staff engagement through their workflows. Among the valuable results: Lower costs, optimal utilization, better outcomes, higher quality, greater transparency and rigorous compliance.

Mr. Ika envisions a $840 billion PBM market long in need of transformation. The five largest PBMs, which manage over 80% of $370 billion in pharmacy benefit spend, provide limited, siloed services using antiquated, legacy platforms. Their lack of holistic vision introduces an additional $350 billion of avoidable drug-impacted medical costs into U.S. health care. In addition, $120 billion in poorly managed “buy and bill” specialty drug spend needs to be converted to a “Value-Based & Outcome-Driven” model.

More than 15 years ago, Mr. Ika recognized a similar transformational opportunity in health insurance. Industry insiders, challenged to reduce administrative costs by 30% and avoidable medical costs by 20%, saw the goals as unachievable. Mired in paper-based processes, the industry also struggled with a myriad of fragmented, inflexible, and expensive legacy systems.

Mr. Ika responded to this opportunity with ikaSystems, an enterprise payer-platform company. Disrupting obsolete paradigms, he delivered unprecedented change long before passage of the Patient Protection and Affordable Care Act.

The ikaSystems platform decreased administrative costs for many health insurers by as much as 50% and significantly reduced avoidable medical costs. With these results, ikaSystems raised more than $140mm capital from Providence Equity and Essex Woodland Ventures.

Known for building and inspiring world-class teams, Mr. Ika takes a hands-on approach to ensure his clients’ success. Over the years, healthcare industry leaders have come to rely on his vision and talent for creating enterprise platforms that radically disrupt legacy business paradigms and deliver significant value.

Mr. Ika has a master’s degree in environmental engineering from Old Dominion University and worked as a research scientist at Harvard University prior to his entrepreneurial career. 

John Sculley, Chief Marketing Officer

As Chief Marketing Officer (CMO), John is responsible for overseeing the overall planning, development, and execution of RxAdvance’s marketing and advertising initiatives. John’s primary responsibility is to generate revenue by increasing sales through successful marketing of RxAdvance’s brand, services, and platform, using market research, pricing, product marketing, marketing communications, advertising, and public relations.

John Sculley is one of America’s best-known business leaders, with one foot in the storied history of Apple technology and the other planted firmly in 21st century innovations that change the way the world does business. Drawing upon many years of experience as a corporate executive, investor, entrepreneur, mentor, and rainmaker, Sculley has become a sought-after global advisor helping experienced entrepreneurs build a new generation of transformative companies.

In his 10 years as Apple CEO, he worked together with Steve Jobs to launch the Macintosh computer, desktop publishing, and the first multimedia computers. By the end of his decade as Apple CEO, the Mac had become the largest selling PC in the world and Apple’s revenue had grown over 1000%.

The companies John has advised cover many industries: health-tech (RxAdvance, Rally Health, MDLIVE, FLEXPharma, SleepMed); fin-tech (Lantern Credit); mobile-tech (MetroPCS); and marketing–tech ( Zeta Interactive).

For 15 years, John Sculley was on the Board of Overseers of both the MIT Media Lab and Wharton Business School. He received Wharton’s highest honor, The Joseph Wharton Award for Outstanding Leadership. He was selected as marketing CEO of the Decade when he was Apple CEO. John Sculley received an honorary PhD from Johns-Hopkins University and 10 other universities. In 2015 he was awarded The Ellis Island Medal of Honor.

John Sculley is author of “Moonshot!: Game Changing Strategies to Build Billion Dollar Businesses”. He is married to Diane Sculley who is also his partner in the Sculley Family Office.

Anand Tati, Chief Strategy Officer and EVP Business Development

As a Chief Strategy Officer (CSO), Anand is responsible for developing, communicating, executing, and sustaining overall RxAdvance corporate strategic initiatives. In this capacity, Anand will lead overall corporate strategy, innovation, strategic partnership initiatives, and business development. Leveraging his deep involvement since inception of RxAdvance, his primary goal is to translate RxAdvance’s vision, mission, and values into reality in a complex and dynamic healthcare environment.

Anand brings more than 20 years of corporate experience in strategy, leadership, technology execution and service delivery. Prior to joining RxAdvance, Tati was a senior manager and on a partner track at Deloitte Consulting. While at Deloitte and as part of the Information Management practice, Tati provided strategic technology advisory and implementation services to commercial, federal, and state government clients such as the Food and Drug Administration (FDA), Centers for Medicare and Medicaid Services (CMS), Housing and Urban Development (HUD), Time Warner, and Walmart. Prior to Deloitte, Tati was a product manager at IMS Health and Millennium Pharmaceuticals, and was a senior consultant at PricewaterhouseCoopers. He began his career at Infosys as a software engineer.

Tati has a Bachelor of Science degree in electrical engineering from the National Institute of Technology, India, and a master’s degree in technology management from Penn Engineering and the Wharton School.

Madu Narahari, Chief Operating Officer

Madu is responsible for overall operations of the company including administrative, clinical, financial, and service delivery. He is also responsible for spearheading all internal resources to ensure optimal implementations and ongoing service execution.

Madu brings 20+ years of experience in software industry with focus on architecture, product development and client implementations in Health Insurance, Financial industries and Government services. Prior to joining RxAdvance, Madu was Senior Vice President of Product Strategy and Service Operations at ikaSystems. During his 10+ year tenure at ikaSystems Madu developed many Commercial and Medicare products, including the flagship product MedicareGateway; and implemented these products for multiple Health Plans.

Madu has a Bachelor of Science degree in mechanical engineering from the National Institute of Technology, India, and a master’s degree in engineering from Northeastern University.

Prakash Tallabattula, Chief Technology Officer

Prakash Tallabattula, Executive Vice President and Chief Technology Officer, oversees all technology operations, research and development, both onshore and offshore. Tallabattula is an effective leader and hands-on technology strategist with over 15 years of documented achievements in start-up, turnaround, high-growth, and Fortune 500 corporate environments. He is a driving force behind innovative strategies, processes, and technology solutions delivered collaboratively through strong cross-functional relationships built across the organization.

Prior to joining RxAdvance, Tallabattula worked as a senior enterprise architect at Fannie Mae, where he was responsible for the organization’s technology roadmap. He was also a senior architect at Verizon, where he played a key technical role on Verizon Dialup/DSL/FIOS solutions. In addition, he headed technology teams and was a member of executive teams at Sylvan Learning, Hanleywood, and other companies. Tallabattula earned his bachelor of engineering degree in computer science from the University of Karnataka and has his MBA in international business from Walden University.

Steven T. Sager, Esq., SVP Legal Counsel

Steven T. Sager, Esq., Senior Vice President and Legal Counsel, oversees the full range of legal affairs for RxAdvance and provides strategic legal advice to RxAdvance’s leadership. Mr. Sager brings more than 28 years of legal experience to RxAdvance, including guiding companies of all sizes through a wide range of legal issues, including mergers and acquisitions, debt and equity finance, strategic partnering, employment and operational issues, and regulatory matters.

Mr. Sager is a founder and managing partner at Sager & Schaffer LLP, and has advised start-ups as well as publicly traded companies in many industries, including health care. Prior to starting his own firm, Mr. Sager conducted his practice through a Boston law firm, where he concentrated on corporate law and business litigation. Mr. Sager graduated from Allegheny College and cum laude from Western New England University School of Law. Mr. Sager has held leadership positions in many civic and non-profit organizations.

Bijendra Malik, Chief Security Officer and EVP Infrastructure

Bijendra Malik, Executive Vice President and Chief Security Officer, is responsible for overall RxAdvance operational infrastructure management and security.

Malik has more than 25 years experience in the insurance, finance, manufacturing and telecommunications industries, including strategic positions with Government Works, Inc., ikaSystems, GE and LG Electronics. His versatile background and experience in creating strategies for disaster recovery and processes to improve and maintain high security and service levels provide RxAdvance with the solid foundation necessary for designing, improving and maintaining complex infrastructure and software applications.

Malik holds a BS degree in electrical engineering and numerous certifications including CISA (Certified Information System Auditor), PMP (Project Management Professional), ISO 27001 Lead Auditor, CISSP (Certified Information Systems Security Professional), Microsoft Certified Systems Engineer (MCSE), IBM’s Certified Lotus Professional (CLP), Cisco Certified Network Associate (CCNA), Checkpoint Certified Security Administrator (CCSA), Certified Novell Engineer (CNE) and Citrix Certified Administrator (CCA).

Farzana Rahman, R.Ph., Director Clinical Operations

Farzana Rahman, R.Ph., Director of Clinical Operations, is responsible for providing overall direction for Commercial, Medicare, Medicaid and State programs; formulary strategy, and development and management of related processes.  She is also responsible for oversight of the Utilization Management program.  In this role, she will work with internal and external clients to ensure compliance with clinical requests.

Farzana is a licensed pharmacist with over 22 years of experience including over 10 years of experience in managed care.  She has an extensive background in Medicaid, pharmacy operations, comprehensive knowledge in the areas of managed care, pharmaceutical benefit design development and implementation, formulary and criteria development, clinical pharmacy program development and implementation, medication utilization analysis, PBM implementation and PBM vendor management.

Prior to joining RxAdvance Farzana was the Director of Pharmacy at INTotal Health where she successfully launched a new pharmacy department and clinical pharmacy program.  She was also the Chairperson of the Pharmacy and Therapeutics Committee.

She holds a Bachelor of Science in Pharmacy from Northeastern University and a Bachelor of Arts in Biology and Psychology from Cornell University.

Heather Johnson, Director Compliance

Heather Johnson, Director – Compliance, is responsible for the RxAdvance Corporate Compliance Program, Standard of Conduct and overall compliance with all state and federal regulations. In this role, she will work collaboratively with clients and internal departments to ensure all delegated services are fully compliant with all regulatory requirements.

Prior to joining RxAdvance, Heather was VP of Business solutions at Beacon Health Solutions, responsible for overall client engagement including compliance, audits and CMS deliverables. While at Beacon, Heather is accountable for leading her team to ensure all operational/compliance areas are exceeding CMS service levels. Prior to Beacon Health Solutions, as Director of Medicare at IkaSystems, Heather was responsible for overall compliance across all lines of business. In fact, throughout her 17 years’ healthcare professional career working for TPAs, health plans, and health technology companies she has always been involved interpreting CMS guidance, communicating these interpretations to stakeholders, and automating these regulations by leveraging the technology.

She holds a bachelor of science from Philadelphia University.